The what, why, how and who of content tagging for content personalization
No doubt if you have spent any time at all languishing in the exciting world of content marketing, you’ll have come across all sorts of tech-speak around content such as “classification”, “schema” and...
View ArticleSo close to personalization, don’t screw it up!
Earlier this month, we cast an eye on what 2014 held for content marketing and the shifts necessary to break it from the ideological stasis the industry has found itself in. The post So close to...
View ArticleMarketing automation doesn’t make you an automaton
There is a growing interest in B2C Marketing Automation (sometimes called Consumer Marketing Automation) as marketers feel the pressure of keeping up with huge datasets, audiences, and transparent...
View ArticleThe antidote to busyness: Personalization
For some, content personalization may seem like a gimmick with no real value to end-users. However, in our time-poor and content-swamped lives, brands have a real opportunity to add much-needed utility...
View ArticleBrand newsrooms need to move from reactive to predictive
It has suddenly become de rigeur to talk about “brand newsrooms”. The post Brand newsrooms need to move from reactive to predictive appeared first on idio.
View ArticleMoving from retargeting to pre-targeting
Publishers were loving the boost in revenue from programmatic advertising, which basically uses up what would otherwise be remnant (very low value) inventory at a premium rate. But now they are a...
View ArticlePersonalized content marketing automation in a B2C world
Rules-based automation cannot handle the intricacies of the Big Content era: complex customer journeys, constantly evolving user profiles and myriad pieces of content that need to be categorised and...
View ArticleContent recommendation: content strategy must come before content technology
The content marketing industry has grown into a seismic $4 billion industry: powered by millions in investment from online publishers and marketers. Yet despite this, many are still struggling to get...
View ArticleHow content marketing software will solve your content shock woes
Earlier this year, Mark Schaefer introduced the idea of “content shock”. Content shock introduces basic economics to the world of content marketing by suggesting that there are a finite number of...
View ArticleThe right content, at the right time, through the right channel
Content marketers must make sure the right content reaches buyers and consumers at the right time through the right channel. The post The right content, at the right time, through the right channel...
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